We understand that recent announcements regarding Google’s new bulk sender requirements may have sparked concerns about the future of your cart abandonment recovery campaigns. As your trusted cart abandonment email ...
Artificial Intelligence (AI) is revolutionizing the hospitality industry, and the world, as we know it. In the United States alone, AI is expected to contribute to a 21% increase in ...
Over the last decade, influencer marketing has grown into an indispensable aspect of B2C digital marketing. For the hotel industry in particular, social media plays a significant role in attracting ...
Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape. Whether it’s the emerging AI revolution or shifting content ...
The travel and tourism industry continues to be highly competitive, with people eager to travel again and hotels and chains vying for business against online travel agencies, vacation rentals, and ...
In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. When we think about the reasons why UGC is so effective across audiences, ...
Search engine optimization (SEO) should be a go-to strategy for hotel marketing, especially to increase direct bookings – but it isn’t. When scored against SEO best practices, a recent report ...
In today’s digital age, online reviews have become an influential factor in travelers’ decision-making process. They hold the key to attracting more guests, boosting direct bookings, and ultimately increasing your ...
Are you a hotelier grappling with the burden of sky-high commission fees demanded by online travel agencies (OTAs)? OTAs may seem like a necessary evil to keep occupancy rates high, ...
Online travel agencies, like Expedia and Booking.com, charge commissions as high as 15-30% per booking, which have a nasty way of eating into your hotel’s direct booking revenue. OTA commissions ...