Are You Ghosting Your Guests Without Even Realizing It?
Guests feeling overlooked can lead to frustration and dissatisfaction, ultimately damaging your hotel’s reputation and bottom line You might be familiar with the term “ghosting” in the context of dating ...
#AirbnbHorrorStory Video Goes Viral: So How Can Hotels Cash In on the Potential Decline of Airbnb?
By now, most of us are familiar with the origin story of Airbnb. In fact, the Airbnb founder story is popularly dubbed as one of the most inspiring entrepreneurial stories ...
5 Guest Personas And What It Takes To Convert Them Into Loyal Direct Bookers That Spend More
In the world of the hotel industry, where the rate of travelers abandoning their reservations can be significant, hoteliers are constantly searching for ways to optimize their establishments and increase ...
5 Ways to Optimize Online Experiences to Reach a New Generation of Hotel Guests
Strategies and technology can help hotels recover a lost bookings, enhance guest relationships, and generate more direct revenue For those of us who grew up wrestling with the novel dysfunction ...
Increase Your Hotel Sales in 2023 with These 15 Crucial Strategies
Introduction After several turbulent years, hotel sales are finally on the rebound after the pandemic-induced industry recession. In 2023, revenue per available room (RevPAR) is forecast to grow at a ...
How Data Plays Into Crafting the Personalized Guest Experience
How to put guest data to work to create meaningful and personal touchpoints, craft messages uniquely suited to each guest, and boost your bottom line Do you ever wonder how ...
Recovery Campaigns: Everyone Deserves a Second Chance – To Book Direct That Is
Don’t be part of a statistic of growing reservation abandonment rates with strategies to turn lost sales into revenue Let’s face it, not everyone deserves a second chance – and ...
How Changes at Google are Impacting the Hospitality Industry
Jimmy Wales once said, “If it isn’t on Google, it doesn’t exist.” In many ways, Wales was correct – Google is, after all, often viewed as the ultimate gatekeeper of ...
The Top 5 Reasons Why Hotel Guests Look But Don’t Book
We are all familiar with ‘buyer’s remorse’ – but what about a buyer’s hesitation? The moment a consumer stares at their digital shopping cart, consumed with quiet contemplation before making ...
Online Booking Trends and Stats Every Hotelier Should Know
In less than 85 days, 2022 will come to a close as we usher in 2023. It’s hard to believe the speed at which this year seemed to pass, a ...
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