Harnessing Authenticity: The Game-Changing Role of User-Generated Content in Elevating Direct Bookings
In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. When we think about the reasons why UGC is so effective across audiences, ...
Press Release: RezRecover Sees Overwhelming Response to Booking Abandonment Platform at HSMAI ROC Conference in Toronto
Annual hotel marketing event attendees are wowed by the innovative approach to reservation recovery, recognizing its potential to greatly impact their bottom line MINNEAPOLIS, MIN (June 6, 2023) – RezRecover, ...
Hotel SEO: Boosting Your Hotel Website’s Search Visibility
Search engine optimization (SEO) should be a go-to strategy for hotel marketing, especially to increase direct bookings – but it isn’t. When scored against SEO best practices, a recent report ...
The Importance of Hotel Reputation Management for Increasing Direct Bookings
In today’s digital age, online reviews have become an influential factor in travelers’ decision-making process. They hold the key to attracting more guests, boosting direct bookings, and ultimately increasing your ...
How to Leverage Social Media to Increase Your Hotel Direct Bookings
Are you a hotelier grappling with the burden of sky-high commission fees demanded by online travel agencies (OTAs)? OTAs may seem like a necessary evil to keep occupancy rates high, ...
10 Simple but Effective Direct Booking Tactics for Your Hotel Website
Online travel agencies, like Expedia and Booking.com, charge commissions as high as 15-30% per booking, which have a nasty way of eating into your hotel’s direct booking revenue. OTA commissions ...
Are You Ghosting Your Guests Without Even Realizing It?
Guests feeling overlooked can lead to frustration and dissatisfaction, ultimately damaging your hotel’s reputation and bottom line You might be familiar with the term “ghosting” in the context of dating ...
#AirbnbHorrorStory Video Goes Viral: So How Can Hotels Cash In on the Potential Decline of Airbnb?
By now, most of us are familiar with the origin story of Airbnb. In fact, the Airbnb founder story is popularly dubbed as one of the most inspiring entrepreneurial stories ...
5 Guest Personas And What It Takes To Convert Them Into Loyal Direct Bookers That Spend More
In the world of the hotel industry, where the rate of travelers abandoning their reservations can be significant, hoteliers are constantly searching for ways to optimize their establishments and increase ...
5 Ways to Optimize Online Experiences to Reach a New Generation of Hotel Guests
Strategies and technology can help hotels recover a lost bookings, enhance guest relationships, and generate more direct revenue For those of us who grew up wrestling with the novel dysfunction ...
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