Search engine optimization (SEO) should be a go-to strategy for hotel marketing, especially to increase direct bookings – but it isn’t. When scored against SEO best practices, a recent report ...
In today’s digital age, online reviews have become an influential factor in travelers’ decision-making process. They hold the key to attracting more guests, boosting direct bookings, and ultimately increasing your ...
Are you a hotelier grappling with the burden of sky-high commission fees demanded by online travel agencies (OTAs)? OTAs may seem like a necessary evil to keep occupancy rates high, ...
Online travel agencies, like Expedia and Booking.com, charge commissions as high as 15-30% per booking, which have a nasty way of eating into your hotel’s direct booking revenue. OTA commissions ...
Guests feeling overlooked can lead to frustration and dissatisfaction, ultimately damaging your hotel’s reputation and bottom line You might be familiar with the term “ghosting” in the context of dating ...
By now, most of us are familiar with the origin story of Airbnb. In fact, the Airbnb founder story is popularly dubbed as one of the most inspiring entrepreneurial stories ...
In the world of the hotel industry, where the rate of travelers abandoning their reservations can be significant, hoteliers are constantly searching for ways to optimize their establishments and increase ...
Strategies and technology can help hotels recover a lost bookings, enhance guest relationships, and generate more direct revenue For those of us who grew up wrestling with the novel dysfunction ...
Meet the team from RezRecover who have helped hotels recapture over $325M in lost bookings for leading hotels worldwide MINNEAPOLIS, MIN (June 6, 2023) – Attendees at this year’s highly ...
Introduction After several turbulent years, hotel sales are finally on the rebound after the pandemic-induced industry recession. In 2023, revenue per available room (RevPAR) is forecast to grow at a ...