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Small but Mighty: Grow Your Conversion Rate with Cart Item Thumbnails

August 2, 2016

A few days ago, we shared that most e-commerce marketing emails have an average open rate of 16%, while CartStack cart recovery emails have an average open rate of 50%. This is because our emails are timely, relevant, and personalized. We’ve already talked about how to make sure your cart abandonment emails are timely. Next, let’s take a look at one way you can make your emails more relevant to your shoppers.

Thumbnails: Small but Mighty

Consumers want to see marketing material that is personalized for them, so why not show your customers the exact products you know they’re interested in? Injecting a shopper’s cart items into their cart reminder emails is a simple yet powerful tactic that’s been known to increase conversions. Often the shoppers who abandon carts are the ones who have been shopping around numerous sites. This means they might not quite remember what they found on your site. Sending shoppers a very specific reminder about the goodies they found on your site is a great way to set yourself apart from the competition and win back your customers.

Examples 

Check out the emails below and decide for yourself which one looks more eye-catching and enticing.

The first email would be effective in enticing shoppers back to complete their order, but the second email is definitely more attention-grabbing. When you compare the above emails, you can see how displaying product information can make cart reminder emails more relevant and engaging for your customers.

When a shopper opens the first email, they think, “Oh, I was going to buy something, wasn’t I.” When a shopper opens the second email, they think, “That’s right! I need to buy that chew ring before Spot’s 4th birthday!” Images of products abandoned in a cart give shoppers a very specific reminder of what they’re missing out on if they don’t return to your site now.

How To

Displaying cart items in emails requires two steps, and the CartStack team will do half the work for you! First, we’ll design dynamic email templates containing a string of code that will allow the cart items to appear in your emails. Next, you or a developer on your team will write some code for your cart page which will send CartStack information about your customers’ cart items. You can be as specific as you’d like, displaying product images, names, prices, descriptions, and more!

Ready to inject cart items into your abandoned cart recovery emails? Sign-up for a free trial to get started.